*By Michael Teich*
The Baltimore Ravens are betting cheap pretzels and discounted soda will lure fans off their couches, away from their steaming services, and back to the stadium.
"It's going to change the game on the way our fans experience the stadium," Richard Tamayo, director of guest experiences for the NFL team, said Thursday in an interview on Cheddar. "It’s going to be really family-friendly when it comes to pricing."
The Ravens are slashing prices of 21 concession items by an average rate of 33 percent. Some fan favorites get the biggest discounts ー the price of soft pretzels and french fries will be cut in half.
The team has dedicated significant capital to an ongoing [$120 million renovation](http://www.baltimoresun.com/sports/ravens/ravens-insider/bs-sp-ravens-improvements-at-mt-bank-stadium-20180130-story.html) of its M&T Bank Stadium. Fans this season will be treated to new video boards, a fresh sound system, and "some of the best Wi-Fi in the country," Tamayo said.
All those bells and whistles could be an attempt to draw in crowds that are already glued to multiple screens. The rise of streaming has been blamed for a drop in TV viewership for NFL games. Broadcast ratings fell 13 percent for the regular season in 2017-18, while playoff games slid 12 to 20 percent, according to [MoffettNathanson](https://www.recode.net/2018/1/29/16944580/nfl-ratings-structural-decline-tv-playoffs-moffettnathanson-trump-protests).
The Ravens start their season against the Buffalo Bills on Sunday.
For full interview [click here](https://cheddar.com/videos/strengthening-nfl-stadium-experience-with-cheaper-food).
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Golden State Warrior Stephen Curry has added a fourth title to his resume: NBA player, investor, entrepreneur ー and now executive producer. Curry's first feature film, "Breakthrough," is slated for release on April 12, 2019. "I know people will love it," the three-time NBA champion told Cheddar in an exclusive interview on Friday.
Brad Twohig, partner at Lightspeed Venture Partners, said that Fortnite has built itself into a kind of social network and that the community its developed will likely help the game maintain its popularity for some time to come.
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At TwitchCon 2018, Twitch CEO Emmett Shear sat down with Cheddar CEO Jon Steinberg to discuss the streaming platform's explosive growth, the rise of Fortnite, and Twitch's relationship with parent company Amazon.
The formula of success for Twitch is its ability to ride the wave of hit games like "Fortnite" and "Overwatch." Twitch CEO Emmett Shear told Cheddar what the streaming platform's top priorities are going into 2019.
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The Baltimore Ravens are rolling the dice on a new partnership with Horseshoe Casino. The agreement will allow Horseshoe to use team trademarks and logos; the casino plans to eventually build a new Ravens-themed bar on site. The real opportunity, however, will present itself if the state of Maryland decides to legalize sports betting, the NFL team's Senior VP of corporate sales, Kevin Rochlitz, said Wednesday in an interview with Cheddar.
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