Ralph Lauren unveiled its 2018 Team USA Olympic uniforms for the opening ceremony on Monday. Ralph Lauren's Chief Innovation Officer, David Lauren, explains the technology and design behind the uniforms. "It's cutting edge of heating technology," said Lauren. "This is a conductive ink. It's got silver and carbon. The actual material is actually as thick as a thread of hair." The parka is designed to keep Team USA's athletes warm in PyeongChang's cold temperatures. The uniform is made in the United States, and a portion of the proceeds supports the olympic athletes. Ralph Lauren has outfitted the USA Olympic team since 2008. "Technology that is wearable has to be about what the customer wants and needs," says Lauren. "Finding the right blend is a tough thing for a lot of brands. So far, we've done it pretty well."

Share:
More In Culture
Stretching Your Dollar: How to Care for Your Pets on a Budget
Pets grow into beloved members of families and many do what they can to keep them happy and healthy. Marc Peralta, chief program officer of Best Friends Animal Society, joined Cheddar News to discuss finances and expenses when taking care of your furry family members.
Load More