Ralph Lauren unveiled its 2018 Team USA Olympic uniforms for the opening ceremony on Monday. Ralph Lauren's Chief Innovation Officer, David Lauren, explains the technology and design behind the uniforms. "It's cutting edge of heating technology," said Lauren. "This is a conductive ink. It's got silver and carbon. The actual material is actually as thick as a thread of hair." The parka is designed to keep Team USA's athletes warm in PyeongChang's cold temperatures. The uniform is made in the United States, and a portion of the proceeds supports the olympic athletes. Ralph Lauren has outfitted the USA Olympic team since 2008. "Technology that is wearable has to be about what the customer wants and needs," says Lauren. "Finding the right blend is a tough thing for a lot of brands. So far, we've done it pretty well."

Share:
More In Culture
Top Toys for Under $20
Getting your children doesn't mean you need to break the bank to do so. Cheddar News' Michelle Castillo attended Toy Insider's Holiday of Play event to find toys that you can get for under $20 ahead of the upcoming holiday shopping season.
Cheddar Paws: Observing National Service Dog Month
September is National Dog Service Month. Rubie Nathanson, a trainer with Dog Training Elite, joined Cheddar News to discuss the differences between a service dog and a typical pet and the importance of service dogs overall.
Cheddar News Attends Cosmetic Executive Women Beauty Bazaar
Cosmetic Executive Women is holding their Beauty Creator Awards and Cheddar News' Hena Doba went to check out some of the groundbreaking beauty products that were on display for hair care, skin care along with fragrances and color cosmetics.
Load More