Ralph Lauren unveiled its 2018 Team USA Olympic uniforms for the opening ceremony on Monday. Ralph Lauren's Chief Innovation Officer, David Lauren, explains the technology and design behind the uniforms. "It's cutting edge of heating technology," said Lauren. "This is a conductive ink. It's got silver and carbon. The actual material is actually as thick as a thread of hair." The parka is designed to keep Team USA's athletes warm in PyeongChang's cold temperatures. The uniform is made in the United States, and a portion of the proceeds supports the olympic athletes. Ralph Lauren has outfitted the USA Olympic team since 2008. "Technology that is wearable has to be about what the customer wants and needs," says Lauren. "Finding the right blend is a tough thing for a lot of brands. So far, we've done it pretty well."

Share:
More In Culture
On The Scene: Apartment Therapy's Small/Cool NYC Exhibit
Design and lifestyle company Apartment Therapy has brought back its annual Small/Cool NYC exhibit to showcase some of the biggest interior design trends. Maxwell Ryan, founder of Apartment Therapy, joined Cheddar News to show some of the designs the company has come up with as well as some unique choices for living spaces of any size.
CEW Beauty Awards Finalist: Hero Cosmetics
It's the last day to vote for the annual CEW Beauty Awards. Ju Rhyu, co-founder and CEO of Hero Cosmetics, a finalist in the Launch of the Year category, joined Cheddar News to discuss the company's Mighty Surface Patch which has become a sensation.
Load More