Raising Capital Using Equity Crowdfunding and Cryptocurrency
Equity crowdfunding is a relatively new way for companies to raise capital. It gives people the opportunity to invest without having millions of dollars. The concept hasn't quite taken off in popularity, but some companies are already using it to their advantage.
Aristotle Loumis, Founder and CEO of Ellison Eyewear, shares how his company used the new tool to get off the ground. Since launching, sunglass maker Ellison Eyewear has raised about $300,000 using various types of crowdfunding, some of which was through cryptocurrency.
Loumis says he was inspired to create the company after a trip to Greece. All of the company's products are created in family-owned workshops in Greece.
Ellison Eyewear features a "loss-insured" membership. For people who are prone to losing their sunglasses, customers can get replacements without paying full price for a new pair.
Ahead of the release of October's consumer inflation data Tuesday, you may notice changes from the Bureau of Labor Statistics. When it comes to how it estimates health insurance costs, the move is expected to give a boost to the U.S. inflation measure which will reverse a trend that has provided some relief.
A handful of retailers will report earnings this week, including Home Depot, Target, Walmart and Macy's, as gas prices peaked in September to the end of this latest quarter while borrowing costs remain at their highest levels in decades.
