Equity crowdfunding is a relatively new way for companies to raise capital. It gives people the opportunity to invest without having millions of dollars. The concept hasn't quite taken off in popularity, but some companies are already using it to their advantage. Aristotle Loumis, Founder and CEO of Ellison Eyewear, shares how his company used the new tool to get off the ground. Since launching, sunglass maker Ellison Eyewear has raised about $300,000 using various types of crowdfunding, some of which was through cryptocurrency. Loumis says he was inspired to create the company after a trip to Greece. All of the company's products are created in family-owned workshops in Greece. Ellison Eyewear features a "loss-insured" membership. For people who are prone to losing their sunglasses, customers can get replacements without paying full price for a new pair.

Share:
More In Business
Stretching Your Dollar: Holiday Bonus
Grant Buckholt, financial adviser with Northwestern Mutual, joined Cheddar News to discuss what exactly a holiday bonus entails and provided tips on how to budget it.
Stretching Your Dollar: Steps to Take for Financial Freedom
Many of us will look to chart a path to tackling finances as the New Year arrives. Jamila Souffrant, author of "Your Journey to Financial Freedom," joined Cheddar News to discuss steps on what to take if you're looking to take control of your life for financial freedom.
Home Entertainment for the Holidays
If you're looking to upgrade your home entertainment system, Vizio may have you covered, especially this holiday season. Phil Schneider, head of device sales with Vizio, spoke with Cheddar News about what's currently in demand.
Load More