Equity crowdfunding is a relatively new way for companies to raise capital. It gives people the opportunity to invest without having millions of dollars. The concept hasn't quite taken off in popularity, but some companies are already using it to their advantage. Aristotle Loumis, Founder and CEO of Ellison Eyewear, shares how his company used the new tool to get off the ground. Since launching, sunglass maker Ellison Eyewear has raised about $300,000 using various types of crowdfunding, some of which was through cryptocurrency. Loumis says he was inspired to create the company after a trip to Greece. All of the company's products are created in family-owned workshops in Greece. Ellison Eyewear features a "loss-insured" membership. For people who are prone to losing their sunglasses, customers can get replacements without paying full price for a new pair.

Share:
More In Business
New Guidelines for Gig Workers: Are You Impacted?
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
2024 Fitness Trends With Orangetheory CEO Dave Long
Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
Load More