Equity crowdfunding is a relatively new way for companies to raise capital. It gives people the opportunity to invest without having millions of dollars. The concept hasn't quite taken off in popularity, but some companies are already using it to their advantage. Aristotle Loumis, Founder and CEO of Ellison Eyewear, shares how his company used the new tool to get off the ground. Since launching, sunglass maker Ellison Eyewear has raised about $300,000 using various types of crowdfunding, some of which was through cryptocurrency. Loumis says he was inspired to create the company after a trip to Greece. All of the company's products are created in family-owned workshops in Greece. Ellison Eyewear features a "loss-insured" membership. For people who are prone to losing their sunglasses, customers can get replacements without paying full price for a new pair.

Share:
More In Business
Federal Reserve: Inflation Is, Uh, Still Up
An inflation gauge favored by the Federal Reserve increased in January, the latest sign that the slowdown in U.S. consumer price increases is occurring unevenly from month to month. (Getty Images)
Is 2024 the Most Affordable Year to Buy a New Car?
After years of price increases for cars and trucks in the United States, costs are slowing and in some cases falling, helping cool overall inflation and giving frustrated Americans more hope of finding an affordable vehicle.
Missed Out on Nvidia? Consider These 5 Chip Stocks Instead
Missed out on the Nvidia wave? Oh course you did — you’re reading this article aren’t you, instead of luxuriating on a white-sand beaches of Bali. But here are at least four other promising semiconductor stocks to add to your portfolio.
Load More