Rachel Zoe, the fashion designer, writer and tastemaker earned her multi-hyphenate status thanks in large part to her popular reality TV series "The Rachel Zoe Project", which ran for five seasons on Bravo.
Now however, Zoe said television isn't all that necessary to build a personal brand and authentically convey to consumers what works and what doesn't because social media is more resonant.
"TV very often is very produced and very scripted," Zoe told Cheddar's Hope King. "This is not scripted. This is just what's really happening, and I think it's important to people for me to really show people real life."
Her Instagram series, "Real Life With Rachel Zoe," recently won a Glossy Award for best use of Instagram.
In an interview with Cheddar sponsored by Netsuite, Zoe attempted to explain how she manages her businesses given all that she does.
"It's just constantly staying on top of what's happening," she said. "Staying on top of what's new, and staying in the conversation all the time."
Zoe's free daily email, "The Zoe Report," reaches more than 14 million readers a month, and her clothing line is available in over 200 stores.
For full interview, [click here](https://cheddar.com/videos/real-talk-with-rachel-zoe).
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
Europeans upset with Elon Musk still aren’t buying his electric cars, adding to a long losing streak for his company.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
Nvidia reported a 56% increase in second-quarter revenue and a 59% rise in net income compared to a year ago.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Netflix CEO Ted Sarandos claims audiences don't want to watch Netflix movies in theaters, but that seems not to be the case recently.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
