*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
From the environment to income inequality, many issues can be seen through the lens of our favorite athletes and teams. In this episode, we’re exploring the world of sports.
Ariel Epstein, Sports Betting host & analyst at Yahoo! Sports, joins Cheddar Bets to share her favorite prop bets and her best picks in the NFC Wild Card Round.
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Joe Osborne, Sports Betting Analyst for Odds Shark, dishes out his insight for how to approach a week where some teams choose to sit out their star players.
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Retired gymnast Nia Dennis went viral last year after a video of her gymnastics floor routine highlighting Black excellence gained traction on social media. Now the athlete and UCLA graduate is partnering with juice and plant-based foods company Pressed to promote health and wellness in the new year. "They have helped me start this year off strong and start living a healthier lifestyle," she said.
Apple TV+ is in serious talks for the rights to stream MLB games next season, the first foray into sports content for the platform, according to the New York Post. Lee Berke, president and CEO of LHB Sports, sat down with Cheddar to discuss how such a deal might impact the tech giant and the sports content industry. "Quite often with new media platforms one of the quickest ways to create and implement a programming strategy — and actually one of the most expensive ways — is to offer up sports content," Berke noted. "So, with this package available, it puts Apple literally in the game and gives them an opportunity to demonstrate their skills in offering up a major league sport."
Iain MacMillan, Senior Editor BetSided, joins Cheddar Bets to break down betting underdogs in NCAA Basketball Conference play and the favorites for the Wooden Award.
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COVID-19 continues to impact the world of sports, and most significantly, the NHL. The world's premier hockey league has postponed a total of 104 games so far this season, and a spike in omicron infections has led to a surge in postponements in recent weeks. This comes after the NHL went dark for six days in December because of a COVID-19 outbreak, and after the league decided not to have its players participate in the 2022 Beijing Olympics so it can use the time to reschedule postponed games. Yahoo Sports NHL reporter Justin Cuthbert joined Cheddar News' Closing Bell to discuss.
