*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
Sarah Robb O'Hagan, CEO at Flywheel, tells us how her company is expanding beyond buying real estate with its indoor cycling classes. She's now bringing her spinning into fans homes with a new bike.
Professional Wrestling start Mike "The Miz" Mizanin, who got his start on "The Real World," joined Cheddar to talk about hosting the new MTV show "The Challenge: Champs vs. Stars." He also discusses the network's revival of longtime fan favorite "TRL" and other professional wrestling favorites.
The difference between a champion and an average competitor is multi-layered, says the newly-minted UFC Middleweight Champion. Physical preparation is only the foundation, and mental preparation is key, says St-Pierre.
Roc Nation boxer Luis Arias joined Cheddar to predict the outcome of Saturday's fight. He says he's ready for war and responds to opponent Daniel Jacobs' hopes to knock Arias out.
According to the Houston Astros player, he's not the only one in the clubhouse that owns stock in the iPhone maker.
BeachBody CEO Carl Daikeler says the digital platform can help you get in shape as little as 21 days. Added perks: coaches who hold you accountable when you miss consecutive workouts.
“Do it with confidence” is one of the legendary icon's suggestions.
The legendary skateboarder offers platforms for those who love the sport, but have very little support. "I want to provide facilities for them to really shine," he says.
The American pro racer addresses rumors around her future: she is still figuring out whether retirement is on the horizon. In the meantime, she tells Cheddar about honoring U.S. veterans.
