*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
Transgender athlete Chris Mosier says that times have changed, and there's less at risk for LGBT athletes to be their authentic selves when they compete.
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After a snowmobile accident during a professional competition in 2008 resulted in the amputation of his leg, Mike Schultz knew there was only one thing to do: find a way to continue competing in the sport that he loves. Ten years later, Mike is now a first-time Team USA and Paralympic Snowboarder. Schultz joined us to share more about his story and what motivates him to get up and get started each day.
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This is a big year for the Olympics, and in particular, for the LGBT community. The U.S. has its first two openly gay male athletes competing in the Winter Olympics.
The 2018 Winter Olympics are making history for a number of reasons, but one of the biggest stories out of Pyeongchang is the records that openly gay athletes are breaking almost every day. Figure skater Adam Rippon and freestyle skier Gus Kenworthy are the first openly gay men to compete for the U.S. in the Winter Olympics, and they are doing it in style.
Adam Rippon and Gus Kenworthy are the first openly gay men to compete for the U.S. at the Winter Olympics. But they're doing more than bringing home medals -- they might be changing the way America perceives the LGBT community.
On Between Bells: Infrastructure, budget, and John Kelly's future. Plus, major Olympic moments and the first Sports Illustrated Swimsuit issue of the #MeToo era. With The Young Turks, Rare Media, The Daily Caller, Royal Canin, and more.
First-time Team USA and Paralympic snowboarder Mike Schultz started out as a motorcross and snowmobile racer. But through developing his own prosthetic, he got into a new sport and was able to launch a new career.
One of the biggest global consumers goods companies, Unilever, is threatening to stop advertising on digital platforms like Facebook and Google if the companies don't clean up their acts. Snap's Vice President of sales has left the company. A new report finds Facebook is losing a younger audience. Dow closed up 400 points after the most volatile week in two years.
