*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
The U.S. Men's Curling Team shocked the world by winning gold at the Pyeongchang Winter Olympic Games last weekend. The team made history by becoming the first American curling team to win gold. Team members Joe Polo, Matt Hamilton, Tyler George, John Shuster, and John Landsteiner join us to talk about their victory.
James Ruth, senior director for Major League Soccer, and Mike LaBelle, the New York Red Bulls' first official Esports athlete, discuss the new EMLS Cup. The EMLS Cup is in partnership with FIFA 18 and kicks off April 5th.
The pro FIFA player, signed by New York Red Bulls, walked Cheddar through his training process. He says that gamers should avoid fast food the evening before!
The Hive's hosts Jon Kelly and Kristen Scholer discuss the latest news in politics, business, and technology. From Hope Hicks' sudden departure from The White House to the Kardashian's impact on social media, we have you covered.
Vanity Fair's Hive: We’re joined by the crew at Vanity Fair's Hive to discuss Hope Hicks' resignation. On Between Bells: TV reboot fever, and E!'s Seacrest problem. With Diply, The Hollywood Reporter, Zimbio, and more.
Tide made waves with its flurry of Super Bowl commercials.
One of those featured the beloved Old Spice Guy, Isaiah Mustafa, who stars in the Freeform series, 'Shadowhunters.' He stops by to tell us about the upcoming season of the show, and what "the man your man could smell like" actually smells like.
Adriaen Black is a made- to- measure luxury apparel company known for clothing some of the biggest names in sports.
Now, Founder Andrew Jang is launching a project to design custom interview attire for teens in New York City's YMCA College and Career Access Programs. Jang stops by with a few of his clients: Oakland Raiders Quarterback EJ Manuel, Jermon Bushrod of the Miami Dolphins, Eric Berry of the Kansas City Chiefs.
The directors of the new Netflix documentary series "Flint Town," Drea Cooper, Zackary Canepari, and Jessica Dimmock, discuss the new show. "Flint Town" follows the lives of several police officers in the troubled city of Flint, Michigan.
Spotify files to go public. Dick's will immediately stop selling assault rifles. President Trump meets with lawmakers on gun control. White House communications director Hope Hicks is resigning from her post. Facebook launching a new initiative to take on sites like LinkedIn and Glassdoor.
Olympians Jessie Diggins and Kikkan Randall made history at this year's winter games. The duo accomplished what no American woman had done before, capturing a medal in cross-country skiing. The pair share their experience in achieving gold in the team sprint free final.
