*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
Gotham Chopra and his Religion of Sports media company may have just entered the filmmaking scene a few months ago, but it has already snapped up an Emmy nomination, which Chopra says feels like "an affirmation."
SeatGeek co-founder Russ D'Souza says that, despite lower ratings and bad PR, NFL ticket prices remain the highest of all pro sports, and he doesn't see that changing anytime soon.
The professional equestrian and daughter of former New York Mayor Michael Bloomberg says bringing the Riders Masters Cup to the city was "a dream come true."
The world's top equestrians gathered in New York City for the inaugural Longine Masters event. Professional Equestrian Georgina Bloomberg explains how this event brings the competition to the masses, through its Rider Masters Cup.
Professional dancer Sharna Burgess paired up with Washington Redskins cornerback Josh Norman for the new "Dancing With the Stars: Athletes." Having sports stars in the mix increases the competition level because they're "used to winning at what they do," says Burgess. The new season premieres Monday on ABC.
The former Major League Baseball MVP tells Cheddar that these days there are many players who can hit as well as he did, so he's happy to watch from the sidelines.
A lot of times athletes need financial education before they are able to turn their paychecks into long-term investments, says Frank Zacca, managing director of Octagon, a wealth management firm that works with elite sports stars.
A total of 72,000 gamers qualified for the 17-week long video game competition, and only 102 -- "the elite of the elite" -- made the final cut, says Brendan Donohue, managing director of the League.
The obstacle race organizer had to be tough enough to convince the rapper to skip his own workout routine, said Rich Abend, VP of Global Partnerships. "[Flo Rida] happens to be an incredibly fit person," he said.
Matt Barnes, who won the NBA Championship with the Golden State Warriors last year, says professional athletes shouldn't be punished for using marijuana and that he actually played his best when high.
