*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
With the Golden State Warriors signing its fifth All-Star, some wonder whether the league has forever changed. "I just miss the days when guys would compete against each other ... Now with the world we live in, there's so much pressure on these kids to win," Shaquille O'Neal told Cheddar.
The basketball star, who has been DJing since the 80s, tells Cheddar that he initially decided to start spinning after attending a Public Enemy concert and meeting Chuck D and Terminator X. "I got enough money to go to the pawn shop, get some turntables and taught myself how to DJ." His "Summer of Shaq" tour began June 9 and runs through August 5.
The basketball superstar took over Cheddar's Slack channel to tell the team to "BE NICE" and "TAKE MONDAY OFF."
Facebook is in talks to launch a 13-episode series about the Portuguese soccer star for its Facebook Watch platform. It's reported Ronaldo could make $10 million from the series but it's unclear if Facebook's investment in original content would turn into viewers, says Taylor Lorenz, a staff writer at The Atlantic.
Tomorrow's match will pit five-time World Cup champion Brazil against Belgium, which Quartz reporter Mike Murphy says is "the most exciting team at the World Cup." The quarterfinal game kicks off at 2 pm ET on Friday.
Matthew Nordgren, a former Philadelphia Eagle and founder of the Arcadian Fund, drew inspiration from his father, also a former pro, to help weed start-ups grow into businesses of a "championship caliber," he tells Cheddar.
After signing a $154 million contract with the L.A. Lakers, some are wondering if the basketball legend has some ulterior motives in moving to the West Coast. “I think he’s primarily going to become a dominant producing force and maybe becomes an Oprah-type person, who launches his own channel,” Sean O’Connell, managing editor at Cinemablend tells Cheddar.
Russia's shocking win over Spain in the Round of 16 got the team one step closer to its first ever World Cup championship. But while there's still a lot of game left to be played, The Banter's Jeffrey Marcus says, regardless of the outcome, President Vladimir Putin has already achieved his goal.
While many soccer fans will be tuning into the round of 16 starting this weekend, some are still not over the ultimate loss — the United States not participating. However, Jeffery Marcus, publisher at the Banter, tells Cheddar he thinks that for the U.S. to have a solid chance at a 2022 World Cup, it's a matter of "finding better players and nurturing them."
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
