*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
Serena Williams's altercation with a chair umpire during the U.S. Open final was just the latest example of women being treated differently than their male counterparts in the sport. But whether things change by the Australian Open in January, said the Washington Post's Cindy Boren, is hard to say.
These are the headlines you Need 2 Know.
Randal Hill, a former NFL wide receiver, is optimistic even in the face of the protest controversy that has divided America. He told Cheddar Big News that one of the best things about sports leagues is how they can heal national wounds.
Rich Tamayo, the director of guest experience for the Baltimore Ravens, said that the changes being made for Ravens fans will "change the game in the way our fans experience the stadium." The Ravens start their season against the Buffalo Bills on Sunday.
Social live-streaming is today where social media was in the mid-2000s. At least that's what 21st Century Fox is betting. The CEO of Caffeine, which just took a $100 million investment from the media giant, is looking toward the future of the industry.
Todd Martin, the CEO of the International Tennis Hall of Fame, said he sees a possibility for an upset in the men's semifinal, but Serena Williams has it all but wrapped up on the women's side.
Nate Boyer, a former NFL player and Green Beret, is the man behind Colin Kaepernick's protests in 2016 when he suggested that the quarterback kneel instead of sit during the National Anthem as a sign of a respect. Two years later, Boyer believes people are missing the point of his protest and not listening to both sides of the issue.
Scooby Axson, a writer and producer for Sports Illustrated and an Army veteran, said that Pres. Trump is using Nike's Colin Kaepernick ad to stoke anger in his base.
These are the headlines you Need 2 Know.
Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.
