*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
These are the headlines you Need 2 Know.
These are the headlines you Need 2 Know.
These are the headlines you Need 2 Know.
Golden State Warrior Stephen Curry has added a fourth title to his resume: NBA player, investor, entrepreneur ー and now executive producer. Curry's first feature film, "Breakthrough," is slated for release on April 12, 2019. "I know people will love it," the three-time NBA champion told Cheddar in an exclusive interview on Friday.
Brad Twohig, partner at Lightspeed Venture Partners, said that Fortnite has built itself into a kind of social network and that the community its developed will likely help the game maintain its popularity for some time to come.
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At TwitchCon 2018, Twitch CEO Emmett Shear sat down with Cheddar CEO Jon Steinberg to discuss the streaming platform's explosive growth, the rise of Fortnite, and Twitch's relationship with parent company Amazon.
The formula of success for Twitch is its ability to ride the wave of hit games like "Fortnite" and "Overwatch." Twitch CEO Emmett Shear told Cheddar what the streaming platform's top priorities are going into 2019.
These are the headlines you Need 2 Know.
These are the headlines you Need 2 Know.
