*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
New Jersey is on track to overtake Las Vegas as the new sports betting mecca, Darren Rovell, senior executive producer at The Action Network, told Cheddar in an interview Friday. With fewer than 7 months of sports betting on its books, New Jersey is expected to hit $1.2 billion to $1.3 billion in bets by the end of the year, Rovell said.
These are the headlines you Need 2 Know for Friday, Dec. 14, 2018.
Ultimate Fighting Championship president Dana White says the mixed martial arts league's five-year deal with ESPN puts it in a position to go the distance despite declining linear television trends. "Everything is going digital. Cord cutting is real. It's happening and we see it in all aspects of the business, whether it's pay-per-view or television," White said in an interview with Cheddar Thursday.
Two-time Call of Duty World Champ JKap talked with Cheddar Sports about why he's so excited to play with his new team, eUnited, and his thoughts going into Black Ops 4's first major, CWL Las Vegas.
A group of former NFL stars is launching an alternative professional football league for the offseason that will give players and fans a financial stake in their team's success. “We looked for markets where there was not a professional team, but a big enough market to support a team,” Ricky Williams, former two-time All American and one of the founders, told Cheddar in an interview on Tuesday.
We journeyed to Las Vegas this weekend for two huge events: CWL Las Vegas and LoL All-Stars. Featuring interviews with Optic's Scump, Dashy, Karma, Crimsix, and CEO Hector Rodriguez, G2's Blazt, Flyquest midlaner Pobelter, Vitality midlaner Jiizuke, and journalist Travis Gafford.
We cover the Game Awards from the red carpet, Smash Ultimate releases, Black Ops 4's first tournament starts in Vegas, and Zane takes on the rest of the Cheddar Sports team in a Smash Ultimate 1v3 showdown. Featuring IMT, MIBR, and LA Valiant CEO Noah Whinston, CLG COO Nick Allen, and interviews with Dominique 'SonicFox' McLean, Imane 'Pokimane' Anys, Lia 'SSSniperWolf' Shelesh, and OWL commissioner Nate Nanzer.
These are the headlines you Need 2 Know for Tuesday, Dec. 11, 2018.
These are the headlines you Need 2 Know for Monday, Dec. 10, 2018.
Riot expands its collegiate efforts, Overwatch League hits the road, Fortnite Season 7 drops, and we open a whole lotta Rastakhan's Rumble packs. Featuring Esports Awards Broadcaster of the Year Clint 'Maven' Evans and Logitech G Esports Business Development Head Andreas Schicker.
