*By Michael Teich*
Puma’s integration of music and fashion could be the key to the resurgence of its basketball division, said former ESPN host Bram Weinstein in an interview with Cheddar.
“It’s the one sport that really has a symbiotic relationship with pop culture.”
The athletic brand has inked deals with projected number one overall pick Deandre Ayton, in addition to standout players Marvin Bagley III and Zhaire Smith, but the addition of music mogul JAY-Z might be what gives Puma an edge over rival Nike. Weinstein said that if Nike does not transition from marketing that focuses solely on fitness, it could be a “miss” for them.
“This is a lifestyle thing. This is not necessarily about who’s scoring the most points,” Weinstein said.
Despite signing three of the last number one overall picks in the NBA Draft, Nike has yet to announce a new deal with a prospect from the 2018 draft, which takes place on June 21. Adidas has signed deals with Trae Young and Lonnie Walker IV. Puma has not had a deal with an NBA player since Vince Carter in 1998.
For the full interview, [click here](https://cheddar.com/videos/pumas-full-court-press-on-nike-and-adidas).
NASCAR and IndyCar have postponed their weekend schedules at Atlanta Motor Speedway and St. Petersburg, Florida, due to concerns over the COVID-19 pandemic.
The Boston Marathon has been postponed for five months due to the coronavirus pandemic. The race is sacrificing its customary Patriots Day start in the hopes of preserving the uninterrupted 124-year tradition of the world's most prestigious long-distance run.
These are the headlines you Need 2 Know for Friday, March 13, 2020.
Kate Delaney, author and host of NBC Sports Radio sus
Three-time Olympic gold medalist Jackie Joyner-Kersee discussed how athletes can only focus on what they have control over in terms of the Tokyo games, and that women in sports need to keep pressing for change.
Heather Hardy, pro boxer, has a petition urging the World Boxing Organization and World Boxing Council to remove the word 'female' from boxing championship belts.
Rapper Offset talked to Cheddar about providing opportunities and building community through his partnership with esport organization FaZe Clan.
Authorities are investigating whether deputies shared graphic photos of the helicopter crash scene where Kobe Bryant, his 13-year-old daughter, and seven others were killed, according to a newspaper report.
These are the headlines you Need 2 Know for Tuesday, February 25, 2020.
The wrongful death lawsuit filed by Vanessa Bryant in Los Angeles says the pilot was careless and negligent by flying in cloudy conditions Jan. 26 and should have aborted the flight.
