*By Jacqueline Corba*
Denver Nuggets shooting guard Malik Beasley has already made it to the *real* NBA, and now the former first-round draft pick has his sights curiously set on the top tier of NBA2K, basketball's video-game analog.
"I think it's cool to see them compete, and it's different from actually being in the NBA," Beasley said Friday in an interview on Cheddar. "Even if they don't watch the NBA, if they are playing the games then they know a little something about us."
A real baller showing respect for the virtual ballers of the NBA's esports league is a telling sign of the times. Beasley said he enjoys playing video games like NBA2K with his teammates on the road, and said it's more than just a hobby.
"People always think that gaming is just bad if you are just sitting there and playing," he said. "If people get joy out of it, then enjoy that"
The NBA became the first professional sports league in the U.S. to launch an online league too. The NBA2K playoffs [tipped off Friday](https://cheddar.com/videos/e-trade-generation-trader-nba-2k-playoffs-kick-off) and were streaming on Twitch.
Building on the success of its inaugural season, the [NBA2K league announced] (https://2kleague.nba.com/news/nba-2k-league-announces-four-expansion-teams-for-2019-season/) recently it's adding four NBA teams ー the Atlanta Hawks, Brooklyn Nets, Los Angeles Lakers, and Minnesota Timberwolves ー to the lineup in 2019.
Beasley wants to Nuggets to get in on the action.
"I'm going to help create that."
For more on this story, [click here](https://cheddar.com/videos/nba-athlete-malik-beasley-dishes-on-esports).
BetMGM Host Olivia Harlan Dekker joins Cheddar Bets to break down tonight's big Bucks-76ers matchup -- likely Philly's last game without James Harden.
Sponsored by BetMGM
While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
This week's Spring Training has been delayed as a result of the ongoing MLB Lockout. This past Saturday lead negotiators and lawyers from Major League Baseball and the players union met to discuss the economic hurdles needed to be cleared for a new labor deal, but from all accounts, it seems the sides are still far apart. Baseball Columnist and Publisher of "The Joe Sheehan" Baseball Newsletter, Joe Sheehan, joined Cheddar to discuss more.
The Super Bowl might be over, but people are still buzzing about the players, commercials, halftime show, and more. Google tracks the top searches before and after the game every year, revealing the show-stopping moments of the biggest sporting event of the year. Sadie Thoma, Director of US Creative Partnerships at Google, joined Cheddar's Opening Bell to discuss the top trends this year.
Private equity firms are taking a big interest in investing in NBA teams, the sports league showing the highest ROI over the last two decades according to Sportico, Forbes, and PitchBook. Wylie Fernyhough, lead analys for private equity at PitchBook joined Cheddar News to discuss the way firms are looking to get a piece of the action on the court. “There’s a certain amount of rarity, with these," Fernyhough said. "They’re not exactly printing new NBA franchises."
Kyle Jaeger, senior editor for Marijuana Moment, joined Cheddar News' Closing Bell, where he explains why a stigma still exists for the cannabis industry in advertising and social media after NBC rejected Weedmaps' ad for the big game even though more states across the country are legalizing cannabis.
We know that the Los Angeles Rams emerged as Super Bowl champions, but the crypto industry also came out a winner on Sunday with several notable companies getting airtime in primetime. However, Richard Smith, author of the Risk Rituals Newsletter, joins Cheddar News' Closing Bell, where he says the campaigns were a 'disappointment' and adds that crypto companies would be wiser spending their resources on creating value.
Drake gambled $1.3 million in Bitcoin on Sunday’s Super Bowl — and won. Some of the action that the rapper placed bets on included the LA Rams to win outright and Odell Beckham Jr. to score a touchdown.