Prince Harry Joins Coaching Startup as Chief Impact Officer

Prince Harry has joined the corporate world as employee coaching and mental health firm BetterUp Inc.'s Chief Impact Officer.

Financial terms of his employment were undisclosed.

BetterUp, based in San Francisco, works with employees from companies including Mars, AB InBev and LinkedIn on coaching and mental health services.

BetterUp CEO Alexi Robichaux said the Duke of Sussex is a good fit for the company because of “his model of inspiration and impact through action."

Robichaux cited Harry's efforts founding the Invictus Games, which gives sick and injured military personnel and veterans the opportunity to compete in sports, and founding Sentebale, an Africa-based charity supporting young people affected by HIV.

Prince Harry and his wife, Meghan, have been working on detangling their lives from the British royal family and are living in California. They signed a deal to create content for Netflix and are creating podcasts for Spotify.

In a blog post, Harry said he is joining BetterUp because he believes in the company's mission of being proactive about mental health.

“Being attuned with your mind, and having a support structure around you, are critical to finding your own version of peak performance," he wrote.

More In Business

Big Business This Week: Does the Dollar’s decline matter?

A quiet downturn has been underway since the beginning of the most recent Administration, as the U.S. dollar weakens. But does it matter?

Inside Drew Brees’ Secret Weapon for Flexibility, Performance, and Longevity

Drew Brees and Tony Zaccario join us at the NYSE to discuss how Stretch Zone is transforming recovery, flexibility, and performance nationwide.

Five-Star Frenzy: The Hotels Redefining Luxury in 2026

Luxury travel is surging, with 2026 bookings up 30–40%. Forbes Travel Guide reveals new hotspots, five-star trends, and what’s driving the $181B boom.

The Floral Brand Disrupting Valentine’s Day Delivery

With $3B spent on Valentine’s flowers, UrbanStems CEO Meenakshi Lala shares trends, tech innovations, and how gifting is evolving for 2026.

The Real Estate Bets Paying Off in 2026 Aren’t the Obvious Ones

Rich Hill of Principal Asset Management breaks down where real estate capital is flowing, what’s driving returns, and how 2026 could reshape the market.

One Trend Quietly Dominated Super Bowl 60 Ads, and It’s a Game Changer

From surprise celebrity overload to fewer influencers, USA Today's Ralphie Aversa breaks down the biggest Super Bowl 60 ads and why AI quietly stole the show.

Bob’s Discount Furniture Goes Public: What This IPO Means for the Retail Market

Carl Lukach, CFO of Bob’s Discount Furniture, shares insights on the company’s IPO, growth strategy, and what it means for the future of the furniture market.

Robotaxis Vs. New York City: Can Self-Driving Cars Survive the Toughest Streets on Earth?

Waymo eyes NYC, the hardest city for robotaxis yet. Safety, laws, unions, and public trust collide as autonomous cars push toward America’s streets.

Watch Josh Luber Unbox the Future of Collectibles Live on the NYSE Floor

Josh Luber reveals the thrill of “blind boxification” and how chance-driven collectibles are reshaping markets in real time.

Seahawks vs. Patriots: The Biggest Bets You Need to Know

BetMGM CEO Adam Greenblatt shares the hottest bets, surprising trends, and how prediction markets are changing the game.

Load More