Prince Harry Joins Coaching Startup as Chief Impact Officer

Prince Harry has joined the corporate world as employee coaching and mental health firm BetterUp Inc.'s Chief Impact Officer.

Financial terms of his employment were undisclosed.

BetterUp, based in San Francisco, works with employees from companies including Mars, AB InBev and LinkedIn on coaching and mental health services.

BetterUp CEO Alexi Robichaux said the Duke of Sussex is a good fit for the company because of “his model of inspiration and impact through action."

Robichaux cited Harry's efforts founding the Invictus Games, which gives sick and injured military personnel and veterans the opportunity to compete in sports, and founding Sentebale, an Africa-based charity supporting young people affected by HIV.

Prince Harry and his wife, Meghan, have been working on detangling their lives from the British royal family and are living in California. They signed a deal to create content for Netflix and are creating podcasts for Spotify.

In a blog post, Harry said he is joining BetterUp because he believes in the company's mission of being proactive about mental health.

“Being attuned with your mind, and having a support structure around you, are critical to finding your own version of peak performance," he wrote.

More In Business

What to know about the resigning CEO caught on Coldplay’s jumbotron

A Coldplay concert moment has gone viral, leading to the resignation of a tech CEO.

Trump signs new stablecoin regulations in big win for crypto industry

President Donald Trump has signed the GENIUS Act into law, setting new regulations for stablecoins, a type of cryptocurrency tied to assets like the U.S. dollar.

Beef prices have soared in the US, and not just during grilling season

Anyone firing up the grill this summer already knows hamburgers and steaks are expensive.

Big Business This Week: Wall Street cautions against firing Powell

Wall Street cautions against firing Powell, Nvidia's geopolitical balancing act pays off, and banks score an 'A' from investors on Q2 earnings

The mayor using ChatGPT for talking points wants more AI in San Jose

San Jose’s mayor is using AI tools like ChatGPT to streamline city operations and improve services for its 1 million residents.

Wall Street ticks toward a record as PepsiCo and tech stocks rally

Wall Street is hanging near its records following some better-than-expected updates on the economy.

Is Coca-Cola going to revert to real sugar in its flagship U.S. drink?

The switch from high-fructose corn syrup in Coke sold in the United States would put Coca-Cola in line with its practice in other countries, including Mexico.

Was Prime Day a Bust or a Boom? Inside Amazon Prime Day Sales

Fortune’s Jason Del Rey breaks down Prime Day’s biggest winners, surprises, and what the sales reveal about Amazon’s power—and your shopping habits.

Zoom for Pets? Joe Spector’s Dutch Is Bringing Telehealth to the Animal Kingdom

Joe Spector, founder of Dutch and Hims & Hers co-founder, joins us to discuss how telehealth is transforming pet care—and what’s next for modern vet medicine.

Meet ChatHUE: The AI-Powered Paint Tool You Didn’t Know You Needed!

Exclusive: Behr’s Andy Lopez reveals how ChatHUE, a bold collaboration with Google, is using AI to transform how we explore, choose, and connect with color.

Load More