Pricier iPhones Lead Apple to Beat Earnings Expectations
Shares of Apple jumped Tuesday after the company posted better-than-expected earnings for its fiscal third quarter and forecast revenue for the current period would be higher than analyst expectations.
While the tech giant sold fewer of its flagship iPhones than expectedー41.3 million units versus estimates for 41.8 millionーthe average selling price of $724 was above forecasts.
Some analysts were concerned there would be a drop off in demand for the company's highest-priced iPhone X, which sports a starting price tag of $999. The three months ending in July are often considered the most "boring" quarter for Apple, with the holiday season behind it and many customers waiting for the newest set of offerings, usually unveiled in the fall. But in an interview with Reuters, Apple CFO Luca Maestri said the iPhone X was the company's best-selling model during the quarter.
Another bright point for Appleーrevenues from its services business, which includes its App Store, Apple Music, and iCloud. Sales in that sector rose 31 percent to $9.5 billion.
Overall, revenues came in at $53.3 billion for the quarter. The company said sales for its fiscal fourth quarter, which would include early sales of its latest devices, would be between $60 and $62 billion.
The news sent Apple stock up as much as 3 percent after the market closed, pushing the company's market cap ever closer to the coveted $1 trillion mark. The company closed the day with a valuation of $935 billionーits next closest rival, Amazon, ended the day at $867 billion.
Dena Jalbert, Head of M&A at Align Advisory, discusses the state of mergers and acquisitions in 2025 and beyond, highlighting key trends and opportunities.
Kim Perell, author and entrepreneur, shares actionable tips and tricks to help current and aspiring entrepreneurs kick off 2026 with confidence and momentum.
Emera CEO Scott Balfour discusses soaring energy demand, AI-driven grid challenges, clean-power investments, and how the company is building a resilient future.
JB Mackenzie discusses Robinhood’s new entertainment prediction markets, letting users engage with pop culture, award shows, and more through low-stakes bets.
Rhett Power shares his startup journey, lessons from his early years and insights from his book on overcoming negative self-talk to lead with confidence.
Despite inflation, Americans aren’t giving up the gym. Crunch Fitness CEO Jim Rowley discusses strong growth, value-driven expansion and what the future holds.
Home prices far outpacing incomes, low inventory, and higher living costs are reshaping the market. WSJ’s Veronica Dagher breaks down the challenges ahead.
As commercial options tighten, more travelers are turning to private aviation. Wheels Up CEO George Mattson breaks down capacity and demand challenges.
Layoffs, hiring slowdowns, and shifting skill demands dominate this year’s job talk. LinkedIn’s Kory Kantenga explains what workers should watch for next.