England's Premier League inked a deal with a popular fantasy soccer game.
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Nike Walking 'Fine Line' With Kaepernick Campaign- Analyst
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
Need 2 Know: Tuesday News Roundup
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NFL COO: Needs to Be 'Ordinary' to See Women in Sports Leadership Roles
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
Need 2 Know: Friday News Roundup
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Serena Brings Office Dress Code Politics to the Court
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
Need 2 Know: Thursday News Roundup
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NHL Legend Martin Brodeur Returns to Hockey in Business Role
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
Opening Bell: August 28, 2018
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal. Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators. And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
How to Invest in Sports Leagues ... If You're Not a Billionaire
Nick Fullerton, CEO of SportsETFs, has created an ETF that includes companies partnering with pro leagues and teams as an indirect play on the popularity of team sports.
