England's Premier League inked a deal with a popular fantasy soccer game.
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'League of Legends' Inks Major Sponsorship Deal with Mastercard
Mastercard, seeing a market opening in the skyrocketing popularity of esports, signed a deal to become first global sponsor for Riot Games' "League of Legends." Raja Rajamannar, chief marketing and communications officer for Mastercard, said the company will become exclusive payment service provider for the game. The deal represents the largest mainstream sponsorship thus far in the esports world.
Need 2 Know: Trump Faces Florence, and the Koreas Make an Agreement
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Can eSports Fill Stadiums?
As the online gaming world continues to boom, professional sports organizations are working to marry the online and physical sports world. Hugh Weber, president of the New Jersey Devils, said that there is a way for live esports events to be compelling enough to translate to ticket sales.
Need 2 Know: Florence Still a Threat, and a Stronger Storm in Asia
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Betting Lines for NFL Week 2
Chris Raybon, senior editor at The Action Network, breaks down the best bets for sports fans heading into Week 2 of the NFL Season.
Logitech Wants to Be the Nike of eSports
The company's recent growth on the back of a newly invigorated gaming segment is only the beginning, according to president and CEO Bracken Darrell. He said in an interview on Cheddar that esports could become "the biggest sport in the world," and Logitech will be there as its top hardware provider.
League of Legends Goes Mainstream in Oakland
If you had any lingering doubts that eSports had gone mainstream, they would have been erased when the North American League of Legends Summer Split took over the Oracle Arena ー home to the defending NBA champion Golden State Warriors. Cheddar was there for the last stop before the World Championships in South Korea next month.
Hall-of-Famer Jerome Bettis Credits NFL for Protest Response
Bettis, known as "The Bus" when he was an unstoppable running back for the Pittsburgh Steelers, voiced support for the NFL player protests but also said he thought the league was "doing the right thing" in a tense situation.
Serena Williams Victim of 'Double Standard' at U.S. Open Final
Serena Williams's altercation with a chair umpire during the U.S. Open final was just the latest example of women being treated differently than their male counterparts in the sport. But whether things change by the Australian Open in January, said the Washington Post's Cindy Boren, is hard to say.
