England's Premier League inked a deal with a popular fantasy soccer game.
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Wall Street's Lax Bros: The Real Life Brothers Bringing Lacrosse to the Masses
Two brothers-turned-co-founders are using their Wall Street and athletic experience to make lacrosse a mainstream sport ー with its own league, season, venues, and even exclusive TV deals. Paul Rabil, a professional player with Major League Lacrosse, and his brother Mike founded the Premier Lacrosse League based on their shared love of a sport that has long been associated with Northeastern prep schools and Ivy League "bro" culture.
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Zenni Optical Partnering With 'Iconic' Chicago Bulls
Sean Pate, brand communications officer for Zenni Optical, and Matt Kobe, VP of business and analytics for the Chicago Bulls, spoke with Cheddar about why the new partnership was a perfect fit.
Peloton CEO Says New Treadmill Could Replace Your Gym Membership ... for a Price
Peloton, the stationary bike maker with a cult-like following, has launched Tread ー an all-in-one treadmill and bootcamp experience. CEO John Foley said you can now get a full-body workout at home.
Need 2 Know: Trump Changes Tune on Saudis, Justice Dept. Investigates Dioceses in Penn.
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WNBA Legend Candace Parker Wants to Be Recognized For More Than Her Gender
The WNBA champion and 2016 Finals MVP just landed a gig commentating for the men's game on TNT. But she doesn't want to be thought of as bringing a "female voice" to the table, but rather, simply, a "varying opinion."
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