England's Premier League inked a deal with a popular fantasy soccer game.
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Caesars Exec Hopes New NFL Partnership Will Lead to Sports Betting Endorsement
In a sign of how attitudes around gambling have changed as laws around it have softened, the NFL announced its first-ever partnership with a gambling company, naming Caesars as the league's official casino sponsor. Chris Holdren, chief marketing officer for Caesars, told Cheddar that the sponsorship represents the beginning of a relationship that could eventually become one where the NFL is directly endorsing sports betting.

Professional Bull Riders CEO is Bringing the Rodeo to Stadiums, Online Streaming
Bull riding isn't just for the rodeo, anymore. It's coming to a major city near you ー and streaming online ー thanks largely to the efforts of Colorado-based Professional Bull Riders (PBR). And PBR CEO Sean Gleason told Cheddarthe organization has plenty more tricks up its sleeve to keep its momentum going.

Opening Bell: January 4, 2019
The markets opened up sharply higher on Friday after Thursday's big sell-off. The turnaround was due in large part to investor optimism over the upcoming U.S.-China trade talks but also the December jobs report. The U.S. economy added 314,000 jobs last month, topping the 184,000 jobs expected. Plus, Professional Bull Riders CEO Sean Gleason and bull rider Tanner Bryne stopped by to chat about growing bull riding in the U.S. in an ever-changing media landscape.

Need 2 Know: Pelosi Elected House Speaker, Troops Sent to Border
These are the headlines you Need 2 Know for Friday, Jan. 4, 2019.

Mindbody Plans to Tackle On-Demand Fitness Videos, CEO Says
Fitness and beauty booking tool Mindbody is planning to make a play for the next big thing in wellness ー on-demand video, CEO Rick Stollmeyer told Cheddar on Thursday. "You can expect us to be playing in that space because we think that the on-demand and streaming video revolution hitting the fitness space is a big breakthrough," Stollmeyer said.

Need 2 Know: Romney Attacks Trump, Government Shutdown Meeting
These are the headlines you Need 2 Know for Wednesday, Jan. 2, 2019.

Need 2 Know: John Kelly Speaks, Fatal Lion Attack
These are the headlines you Need 2 Know for Monday, Dec. 31, 2018.

Professional Fighters League Throws Punches at Competitors, Offers $1 Million Purse
There's a new mixed-martial arts league on the block. The Professional Fighters League ー or PFL ー is wrapping up its inaugural season with a championship match on New Year's Eve. According to Peter Murrary, the CEO of the league, the match's purse, $1 million, is a major draw for athletes ー money talks, and can mark achievement.

Need 2 Know: Lights Over NYC, Hot Down Under
These are the headlines you Need 2 Know for Friday, Dec. 28, 2018.
