The Twitter application is seen on a digital device, Monday, April 25, 2022, in San Diego. (AP Photo/Gregory Bull, File)
After a three-year hiatus, Twitter is set to reverse course on its ban of political ads.
In 2019, Twitter and then-CEO Jack Dorsey moved to ban cause-based ads in an effort, in part, to reduce the spread of misinformation and paid advertising for smear campaigns but the bird app could be reversing course under Elon Musk's leadership.
Musk is a self-described advocate for free speech and the move comes as Twitter struggles to become profitable. In 2018, when political ads had a green light, they accounted for less than $3 million of total spending during the U.S. midterm elections. Facebook also enacted limits on political and social issue advertising at the time but reversed its decision in 2021.
Last November, Twitter went through some turmoil when notable companies like Chipotle, General Mills, Pfizer, United Airlines, and others, halted advertising on the platform after Musk's takeover.
A former organizer of the far-right Proud Boys extremist group was sentenced on Thursday to 17 years in prison for spearheading an attack on the U.S. Capitol to prevent the peaceful transfer of power from Donald Trump to Joe Biden after the 2020 presidential election.
Former President Donald Trump has pleaded not guilty and waived arraignment in the case accusing him and others of illegally trying to overturn the results of the 2020 election in Georgia.
