After a three-year hiatus, Twitter is set to reverse course on its ban of political ads.

In 2019, Twitter and then-CEO Jack Dorsey moved to ban cause-based ads in an effort, in part, to reduce the spread of misinformation and paid advertising for smear campaigns but the bird app could be reversing course under Elon Musk's leadership.

"Moving forward, we will align our advertising policy with that of TV and other media outlets," the company wrote in a tweeted statement.

Musk is a self-described advocate for free speech and the move comes as Twitter struggles to become profitable. In 2018, when political ads had a green light, they accounted for less than $3 million of total spending during the U.S. midterm elections. Facebook also enacted limits on political and social issue advertising at the time but reversed its decision in 2021.

Last November, Twitter went through some turmoil when notable companies like Chipotle, General Mills, Pfizer, United Airlines, and others, halted advertising on the platform after Musk's takeover.

Share:
More In Politics
Biden Speaks With EU Leaders Amid Growing Tensions With Russia
As the standoff between the U.S. and its allies continues with Russia over its possible designs to invade Ukraine, President Biden held a video conference call with European leadership and had 8,500 American troops put on high alert. Jamil Jaffer, a former associate White House counsel for the Bush Administration, joined Cheddar to discuss his views on the escalating crisis in Eastern Europe.
Supreme Court Again Declines to Block Texas Abortion Law
The Supreme Court has rejected another request to block Texas' strict abortion law. This marks the third time the high court has declined to intervene in challenges to the law that bans abortions after six weeks, well before many women even know they're pregnant. Aziza Ahmed, professor of law at the University of California, Irvine, joined Cheddar News to discuss the impact of the law so far on women seeking abortion services in Texas.
U.S. Mayors Consider Crypto to Fix Economic Inequality
Mayors in cities like Miami and New York City are considering introducing cryptocurrencies as a way to reduce economic inequality. Miami Mayor Francis X. Suarez has even pushed for distributing Bitcoin dividends to the city's inhabitants.
Vaccination Mandate for Crossing U.S. Border to Go Into Effect
The U.S. will be implementing a vaccine mandate for all people entering through its land borders, removing exemptions for "essential" travelers such as truckers, students, and business people. While the Canadian Trucking Alliance argues that the new, stricter rule might exacerbate ongoing auto supply chain issues, some health experts see the potential for helping curb the ongoing pandemic. Anthony Santella, a professor of health administration at the University of New Haven, joined Cheddar to give his take on the updated border crossing restriction. "We can't just focus on one type of travel. We need to ensure that it's clear and consistent across all types of travel," Santella said.
Jan. 6 Committee Asks Ivanka Trump to Give Voluntary Testimony
The January 6 committee has asked Ivanka Trump to give voluntary testimony, saying there's evidence she was in "direct contact" with her father on the day of the capitol insurrection. I's unclear whether she will comply with the invitation, but it marks the first time the House committee has sought testimony from a member of the former president's family. Bradley Moss, national security attorney, joined Cheddar News to discuss what the committee hopes to learn from Ivanka and what the Supreme Court's decision on Trump's Jan. 6 materials means for the investigation.
Load More