After a three-year hiatus, Twitter is set to reverse course on its ban of political ads.

In 2019, Twitter and then-CEO Jack Dorsey moved to ban cause-based ads in an effort, in part, to reduce the spread of misinformation and paid advertising for smear campaigns but the bird app could be reversing course under Elon Musk's leadership.

"Moving forward, we will align our advertising policy with that of TV and other media outlets," the company wrote in a tweeted statement.

Musk is a self-described advocate for free speech and the move comes as Twitter struggles to become profitable. In 2018, when political ads had a green light, they accounted for less than $3 million of total spending during the U.S. midterm elections. Facebook also enacted limits on political and social issue advertising at the time but reversed its decision in 2021.

Last November, Twitter went through some turmoil when notable companies like Chipotle, General Mills, Pfizer, United Airlines, and others, halted advertising on the platform after Musk's takeover.

Share:
More In Politics
GOP Finds New Playbook in Virginia
The recent Virginia and New Jersey elections are making one trend line pretty clear: voters in this climate will vote on education, and it could be a winning tactic for Republicans. Virginia's race for governor was defined by, as the Republican candidate and eventual winner described it, "school-choice." Florida Governor Ron DeSantis is taking a page out of Governor Youngkin's playbook for his upcoming reelection bid, over-indexing on themes of education. John Kennedy, Florida capital reporter at Gannett, joins Cheddar News to discuss.
Why North Korea Is Suddenly Launching So Many Missiles
North Korea launched its sixth missile test this month, equaling the total number performed in all of 2021. Cheddar News speaks with Bruce Klinger of the Heritage Foundation on why the regime is suddenly ramping up its weapons testing program.
Senator Tina Smith, Lawmakers Call on Biden to Release Student Loan Debt Memo
More than 80 lawmakers are calling for President Biden to release a memo outlining the legal pros and cons regarding the president's authority to cancel student loan debt, the total of which sits around $1.75 trillion. Senator Tina Smith (D-Minn.), joined Cheddar to discuss the memo and support the push to forgive student debt that could potentially have a massive positive impact on the U.S. economy. "I think that would be really helpful for all of us to be able to see as we figure out how we can go forward," she said. "It seems like a simple thing to do, and I hope that the administration will release this memo." For her part, Sen. Smith said she believes the president does have the authority to abolish student loan debt.
Recent Killings of Mexican Journalists Spark Outrage
Dr. Celeste González de Bustamante, professor and director of the Center for Border and Global Journalism at the Univerity of Arizona, and Dr. Jeannine E. Relly, professor and director of Global Initiatives at the Center for Border and Global Journalism at the University of Arizona, join Cheddar News to discuss the recent journalist killings in Mexico.
Joe Kennedy III Pushes Grassroots Voting Protections Through Give Us the Ballot Org
Joe Kennedy III, a former congressman and co-founder of Give Us the Ballot, joined Cheddar News to discuss voting protections in the United States and how his campaign is aiming to fix the issue of voter suppression. "Yes, redistricting is critical — Give Us the Ballot though recognizes it's 'redistricting, and —', because voting rights has an implication for every single election at every single level: school board, mayor, city council, House of Representatives, Senate, president," he said. Kennedy also gave his thoughts about the retirement of Justice Stephen Breyer.
Load More