The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Cleveland’s Major League Baseball team finally has a new moniker, the Guardians. Formerly known as the Indians, the organization made a change to the team name after years of public scrutiny and claims of appropriation of Native American culture. Cheddar’s Hena Doba and Baker Machado provide some additional details into the name change.
Here are your Need2Know stories for Tuesday June 7, 2022:
Today, voters head to the polls for primary elections in California, Iowa, Mississippi, Montana, New Jersey, New Mexico, and South Dakota.
Senator Joe Manchin said he would support raising age requirements for gun purchases to 21. Manchin told CNN he also "wouldn't have a problem looking at" a ban on AR-15 assault rifles.
Meanwhile, five players on the Tampa Bay Rays roster opted not to wear a patch added to its uniforms intended to celebrate pride month.
Shaheen Holloway, fresh off leading Saint Peter's on an improbable Elite Eight run, says on Closing Bell that he is looking to take his alma mater Seton Hall to new heights this coming season as head coach. Holloway also provides his insight on the NIL era in college athletics - while he's happy for the players, he also considers the current system 'scary' because more rules and regulations need to be in place.
Los Angeles Rams wide receiver Cooper Kupp is partnering with eye-drop brand Pataday to help those struggling with allergies — such as himself. The Super Bowl LVI MVPjoined Cheddar News to discuss his own struggle with seasonal allergies. “It's right when football's starting back up, I feel like I get so excited to finally be back playing the game, and then, you know, spring comes around and completely knocks me out," he said.
Jill Gregory, EVP & General Manager of Sonoma Raceway, joins Cheddar News' Closing Bell, where she discusses how next weekend's NASCAR slate will be ramped up, with fans attending at full capacity, and how the venue's road course will give both drivers and fans a unique experience.
