The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
The Drone Racing League kicked off its 2021-2022 world championship season this week. Spanning across 14 different locations over the course of the year, 12 of the world's best drone pilots will be racing against each other to bring home the title. Drone racing has grown in popularity over the past year, with the Drone Racing League seeing an uptick of nearly 200 percent average viewership, 90 percent in virtual drone racing participation and 60 percent fanbase growth over social media. Rachel Jacobson, President of the Drone Racing League, discusses the future of the sport and why she thinks drone racing will soon be on par with traditional sports.
Bill Enright, Editorial Lead for Gambling and Fantasy Content at Sports Illustrated, shares his insight into the strategy behind betting on NFL futures, such as who will win the Super Bowl or MVP award.
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Jeff Stoneback, Director of Trading at BetMGM, discusses his betting insights for Super Bowl LVI futures, and says a pair of NFC East teams could make some noise come playoff time.
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The final Grand Slam tennis tournament of 2021 will be lacking some of its biggest stars including Venus and Serena Williams, Roger Federer, and Rafael Nadal. However, with legendary names missing from the court, it could provide an opportunity for future superstars to shine. Jon Wertheim, a senior writer at Sports Illustrated, joined Cheddar to discuss the fallout from the cancellations. "This is tennis' version of the NBA after [Michael] Jordan," he said. "Some Kobe [Bryant] or some LeBron [James] will come along, and we'll have new champions to cheer for."
Cheddar Bets, sponsored by BetMGM, is a first-of-its-kind look at the intersection of sports betting and financial markets with insider intel from BetMGM's oddsmakers.
In stories sure to move markets next week, investors will be served another full plate of earnings, the July jobs report comes out, and the Summer Olympics continue in Tokyo.
