The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives. With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape. The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade. The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.

Share:
More In Sports
Implications of First CFP Rankings
Jack Settleman, Founder Snapback Sports and Sports Betting Analyst for The Game Day, joins Cheddar Bets to help break down the surprises and snubs from the initial College Football Playoff rankings, and who will finish in the top four when it's all said and done. Sponsored by BetMGM
Previewing the College Basketball Season
Iain MacMillan, Senior Editor BetSided, joins Cheddar Bets to discuss the likelihood of a freshman pulling down this year's Wooden Award, and gives his Cinderella pick for this year's National Champion. Sponsored by BetMGM
GOP Stunner, Vax for Kids Approved & Braves Win!
Carlo and Baker discuss the election results across the country, including a Republican comeback in Virginia -- and possibly NJ -- plus the CDC gives the go-ahead for child vaccinations, Atlanta wins the World Series and more.
'THEMAGIC5' Lands Million Dollar Deal on ABC's 'Shark Tank'
'THEMAGIC5' produces swimming goggles that contour the face using advanced robot technologies and 3D printing. Both of the company's founders Bo Haaber and Rasmus Barfred went on ABC's 'Shark Tank' and caught a $1 million deal. The duo join Cheddar News to talk about what the new funding means for the company.
Manning Brothers Make a Comeback On ESPN2
Eli and Peyton Manning's "Monday Night Football" telecast on ESPN2 has quickly gained attraction and has now become one of the most talked-about popular sportscasts this season. The show has now become a huge success. Sports Agent Anthony Tall joined Cheddar to discuss more.
Election Day, Climate Pledges & Cautionary TV Tale
Carlo and Baker cover the big races to watch on this off-cycle Election Day, the concrete pledges starting to come out of COP26, Jeffrey Epstein keeps causing CEOs to lose their jobs, and Ryan Murphy's TV hit that wasn't.
Sportradar Lands Major Soccer Deal as Sports Betting Explodes
Sportradar, a global sports data company, announced it will serve as UEFA’s exclusive authorized collector and distributor of data for betting purposes. The agreement covers 1,550 matches from the 2021-2022 season through to the end of the 2023-2024 season across all UEFA properties in Europe. Sportradar CEO Carsten Koerl joined Cheddar to provide additional details on the landmark partnership and some insight into the future of sports betting.
Climate Summit, Rittenhouse Trial & Traffic Deaths
Carlo's flying solo today, talking COP26 and climate change, another racially charged trial gets underway, SCOTUS takes on abortion and a stunning rise in traffic deaths points to a bigger societal breakdown sparked by the pandemic.
Load More