The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Jill and Carlo are a bit delayed today on account of Carlo's internet not working. Better late than never, they discuss what we know about the suspect in the Christmas parade crash, closing arguments in the Arbery killing trial, and more.
Special Olympics and WWE are announcing a three-year partnership extension of their global partnership to help create inclusion through sports. Mary Davis, CEO of Special Olympics and WWE superstar and Special Olympics Global Ambassador, Drew McIntyre join Cheddar News to talk about the announcement.
NFL Hall of Famer Jerry Rice and his daughter/business partner Jaqui Rice Gold joined Cheddar's "Between Bells" to talk about their energy drink G.O.A.T. Fuel. The pair talked about launching the brand during the height of the pandemic and what makes it different from competing brands. "The thing that separates us from the other energy drinks is we have cordyceps mushrooms in the drink," he said. "You're not going to have the jitters or anything like that." The duo also discussed the Los Angeles Lakers making it the official energy drink of its organization and what that means for the growth of the brand.
Jill and Carlo cover the developing story out of suburban Milwaukee, where a speeding SUV careened through a Christmas parade. Looters get more brazen in San Francisco, the missing Chinese tennis star resurfaces, and more.
Alternative asset, sports cards-focused platform Alt recently raised $75 million in a Series B round. Alt's platform lets users research, trade, and securely store sports cards and other high-value assets. Right now, the company has more than $70 million worth of cards in its vault. The company is also hoping to get into other assets, including NFTs. Alt CEO Leore Avidar joins Cheddar News' Closing Bell to discuss.
Ameeth Sankaran, CEO of the emmy-winning media company Religion of Sports, joined Cheddar to talk about the "Man in the Arena: Tom Brady" docuseries that premiered on ESPN+ earlier this week. Sankaran noted Brady and former NFL star Michael Strahan as co-founders and discussed the origin of the company and its goal to tell stories about sports figures beyond their roles on the court or field.
A former live-in-chef for the Tampa Bay Buccaneers wide receiver Antonio Brown has claimed the NFL star lied about his COVID vaccination status and obtained a fake proof of vaccination card. Brown and the Bucs have since come out denying the claims.
Jill and Carlo are back to cover the latest in the Rittenhouse trial, new information on the origins of Covid, return-to-office and more.
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Ben Stinar, NBA reporter for Fastbreak on FanNation, joins Cheddar Bets to provide some one-month-in overreactions and underreactions to some of the NBA betting lines.
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Jared Smith, sports betting analyst from Pickswise, joins Cheddar Bets to break down the biggest games of the college football weekend, including those that put Ohio State and Oregon's Playoff spots on the line.
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