The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives. With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape. The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade. The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.

Share:
More In Sports
Betting a Murky NFL MVP Race
Host of 'The Daily Tip' Michael Jenkins joins Cheddar Bets to break down the biggest NFL games of Week 13. Sponsored by BetMGM
Omicron Spread, School Shooting & Cuomo Suspended
Jill and Carlo cover the latest on Omicron, another school shooting in America and more. Plus, bidding farewell to 'transitory' inflation, and the controversy surrounding 'Lovely Bones' author Alice Sebold.
Clock Ticking for MLB to Avoid Work Stoppage
Major League Baseball and its players' union remain at odds over a new collective bargaining agreement, and if a deal isn't reached by 11:59 P.M. eastern time Wednesday, the league will experience its first work stoppage in more than two decades. Ryan Fagan, Senior MLB Writer at The Sporting News, joins Cheddar News' Closing Bell, where he discusses the impact of such an event on both teams and players across baseball.
NY Islanders Move into Brand New UBS Arena
After a nearly 30-year saga, the New York Islanders have officially found a new home. The NHL team kicked off their very first game at the state of the art UBS arena earlier this month, bringing fans together in Belmont Park, NY. The over $1 billion dollar project comes as the city attempts to return to normalcy. Tom Naratil, President of the Americas at UBS and Jon Ledecky Co-Owner of the New York Islanders joined Cheddar's Opening Bell to discuss the new beginning.
Omicron Risk, Barbados Drops Queen & Jack Logs Off
Jill and Carlo cover the latest developments with the Omicron variant that are spooking markets once again. Twitter's @Jack is leaving, SCOTUS takes up abortion rights and the world has a brand new republic.
Load More