The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Professional Wrestling start Mike "The Miz" Mizanin, who got his start on "The Real World," joined Cheddar to talk about hosting the new MTV show "The Challenge: Champs vs. Stars." He also discusses the network's revival of longtime fan favorite "TRL" and other professional wrestling favorites.
The difference between a champion and an average competitor is multi-layered, says the newly-minted UFC Middleweight Champion. Physical preparation is only the foundation, and mental preparation is key, says St-Pierre.
Roc Nation boxer Luis Arias joined Cheddar to predict the outcome of Saturday's fight. He says he's ready for war and responds to opponent Daniel Jacobs' hopes to knock Arias out.
According to the Houston Astros player, he's not the only one in the clubhouse that owns stock in the iPhone maker.
BeachBody CEO Carl Daikeler says the digital platform can help you get in shape as little as 21 days. Added perks: coaches who hold you accountable when you miss consecutive workouts.
“Do it with confidence” is one of the legendary icon's suggestions.
The legendary skateboarder offers platforms for those who love the sport, but have very little support. "I want to provide facilities for them to really shine," he says.
The American pro racer addresses rumors around her future: she is still figuring out whether retirement is on the horizon. In the meantime, she tells Cheddar about honoring U.S. veterans.
