The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
The annual IRONMAN World Championship was held on October 14th in Kona, Hawaii. Three competitors tell Cheddar about their race and their journey to the starting line.
This Changes Things: Advice for the business leaders and executives of tomorrow, powered by American Express OPEN. On Between Bells, New York Magazine's top movies, albums, and TV shows of 2017.
Chat Sports is a rapidly-growing live sports network for digital platforms. CEO and founder James Yoder reveals what goes into building a network from scratch, and weighs in on today's big sports headlines.
The University of Oregon's deal with Nike could become even sweeter. The program could reportedly get more than $88 Million in cash, apparel, and shoes over an 11-year contract. StockX CEO Josh Luber explains what this means for the athletic retailer, and college athletics.
Bobby Rahal, who became one of an elite group of race car drivers by winning the Indy500 in 1986, has remained a huge part of the racing world. He caught up with Alyssa Julya Smith at the Los Angeles Auto Show preview to talk about his partnership with Jaguar Land Rover, and Jaguar's I-PACE eTrophy Series.
It's a big weekend for college football. The top teams in the country will battle it out for a conference championship title. Nick Dimengo, Senior Editor at FHM Magazine joins Cheddar to give his opinion on who will end up with the trophy on January 8th.
Danny Boockvar, NFL Experience President, tells Cheddar all about the pro football league's new interactive exhibit.
The Astros won the World Series just weeks after Hurricane Harvey devastated Houston. George Springer, who was named MVP of the series, says winning provided an outlet and a chance for the city to rebound.
Sarah Robb O'Hagan, CEO at Flywheel, tells us how her company is expanding beyond buying real estate with its indoor cycling classes. She's now bringing her spinning into fans homes with a new bike.
