The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Chris Heck, president of business operations for the Philadelphia 76ers, discusses the NBA playing a game in London. He also talks the league's jump into esports.
The Philadelphia 76ers' President of Business Operations, Chris Heck, says that the NBA is a "truly international league."
The first tip is to not have an ego, "accept what you're not good at, and get help with those things."
2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
CEO and Founder of Chat Sports James Yoder talks Trump and the thrilling NCAA Football national championship. Yoder says some fans were delayed getting into the stadium by as much as 45 minutes thanks to the President's presence. Traffic also came to a standstill in downtown Atlanta.
College football championships kick off Monday evening. Alabama's Crimson Tide is taking on the Georgia Bulldogs. Last week's semifinals achieved one of cable history's highest viewerships, and ESPN saw double digit audience growth year-over-year. ThePostGame.com Senior Editor Jeff Eisenband and FiveThirtyEight's Senior Sportswriter Neil Paine explain their expectations for the final.
Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
Kalanick sells Uber shares, and Apple admits vulnerability. Plus Michael Wolff's controversial book "Fire and Fury" hits shelves today, and the east coast digs out from the "Bomb Cyclone."
Is there trouble in paradise for Tom Brady, Bill Belichick, and Robert Kraft? New reports out of ESPN chronicle a power struggle between Brady and his head coach. Nick Dimengo, Senior Editor at FHM Magazine, joins Cheddar to discuss how ego could impact the future of what some call America's most powerful team.
"At the end of the day, this relationship will end most likely with Belichick and Brady leaving together," Nick Dimengo, senior editor at FHM Magazine, told Cheddar.
