The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
The subject of gambling and esports has become a point of serious tension for gamers. For companies like Unikrn, which built its platform on the practice of esports betting, battling that stigma is a central, implicit part of the operation. According to CEO and co-founder Rahul Sood, the company is determined to make betting on esports a “safe, legal, and relegated” space.
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Four years ago, Aziz “Hax$” Al-Yami was one of the best Super Smash Bros. Melee players in the world. But after suffering what he said felt like “an explosion” in his left wrist, Hax’s once-impressive tournament performances were marred by serious physical pain. So he found his own solution: a different type of controller. Hax talked to Cheddar Sports about his life-changing design.
Disney's new streaming service and its acquisition of Fox assets will be the main fixation when the entertainment giant reports earnings and revenue after market close on Thursday.
Alex Rodriguez parlayed a lucrative and controversial baseball career into a successful second act as the CEO of his own investment firm, A-ROD Corp. He spoke to Cheddar about his investment strategy.
Kip Levin, president and COO of FanDuel Group, said that the partnership with the New Jersey Devils will be helpful in expanding the FanDuel experience. New Jersey was the second state to legalize sports betting, opening up opportunities with companies like FanDuel and DraftKings.
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Orangetheory Fitness may have the signature buzz of a workout fad, but CEO Dave Long has a plan to ensure the longevity of the fitness franchise ー and of its members. His idea? Data.
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