The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Once a skill solely possessed by so-called computer nerds, now even parents and toddlers are learning how to code. Cem Eltutar, founder of Creoqode, explains how his technology uses robots and games to easily teach people how to code.
These are the headlines you Need 2 Know for Thursday, September 5, 2019.
Retired New England Patriots, Rob Gronkowski, recently announced a new career path in CBD. He's not the only athlete getting into the biz. After leading the U.S. women's soccer team to a World Cup title, Megan Rapinoe and her sister announced a line of CBD products aimed to treat pain and aid in recovery. While views on cannabis continue to evolve, the sports world hasn't caught up. Even CBD is still prohibited in the NFL, NBA, MLB and NHL. Former Olympian, Dr. Joanna Zeiger, and now founder of Canna Research Group, joined Cheddar to discuss athletes and cannabis.
These are the headlines you Need 2 Know for Friday, Aug. 30, 2019.
After creating custom shoes for the stars, including Jay-Z and Beyonce, Rich Franklin, founder and owner of Dry Steppers, decided to solve a problem for the everyday person. Franklin shares how he got the idea for his business and talks about how he's grown his business.
These are the headlines you Need 2 Know for Friday, Aug. 23, 2019.
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