The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Execs from PepsiCo and its subsidiary Frito-Lay North America talked about their various brands meeting the challenges of the "second biggest eating day after Thanksgiving."
These are the headlines you Need 2 Know for Tuesday, January 28, 2020.
These are the headlines you Need 2 Know for Monday, January 27, 2020.
Kobe Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday. He was 41.
The California-based company, fresh off of a $5 million fundraise, is looking to "change the way people socialize."
Here are the headlines you Need 2 Know for Friday, January 17, 2020.
These are the headlines you Need 2 Know for Thursday, January 16, 2020.
Former Detroit Lions legend Herman Moore joins Wake Up With Cheddar to talk about how he's giving back to veterans with a scholarship program by Ford-owned Quick Lane Tire & Auto Center.
Here are the headlines you Need 2 Know for Wednesday, January 15, 2020.
The WNBA and its union announced a tentative eight-year labor deal Tuesday that will allow top players to earn more than $500,000 while the average annual compensation will surpass six figures for the first time.
