While exercise can help with that anxiety many are feeling, gyms have been shuttered across the country ever since numerous stay-at-home orders were put in place. Chris Rondeau, the CEO of Planet Fitness, told Cheddar, "All our gyms are closed throughout the entire country... we closed ours down about mid-March."
Gym-rats may be seeing a light at the end of the tunnel, however. On Thursday, President Trump unveiled his phased plan to reopen America, which could allow some gyms to return to business with strict physical distancing and sanitizing protocols.
What might that look like in practice? Rondeau told Cheddar that it may mean unplugging every other piece of cardio equipment, to ensure more space between users and a reiteration of its existing cleaning policies and procedures.
For those not eager to rush back into gyms that could become crowded, Planet Fitness is partnering with iFIT to launch at-home streaming workouts, a decision made before the pandemic,
"We realized that the trend is going to [digital fitness]. I don't see it as a way that it replaces a gym membership, but it enhances their ability to work out when they can't go to the gym that day," said Rondeau.
Complex President Moksha Fitzgibbons explains how the brand is blending media, AI, e-commerce, sports & live experiences to build a new kind of culture business
Amazon’s Daniel Rausch, VP of Alexa and Echo, on Alexa’s AI evolution, the future of voice commerce and why your next shopping assistant could be Alexa.
PlantSwitch CEO Dillon Baxter reveals how agricultural byproducts like rice hulls and wheat straw could help replace plastics with plant-based alternatives.
Nugget ice is booming across America. Middleby CEO Tim FitzGerald explains the craze, restaurant demand and why the trend could become a major growth engine.
