Pizza Hut's Pie Tops Sneakers Are Back for March Madness
Pizza Hut is resurrecting its Pie Tops sneakers to celebrate March Madness. Chief Marketing Officer Zipporah Allen joins Cheddar to discuss the kicks' new-and-improved features. This year, the souped-up sneakers can pause live television in addition to ordering pizza pies.
Allen reveals why the restaurant chain decided to bring back the campaign for another year. She also explains why March Madness and the NCAA make for such a good fit with this promotion. Pizza Hut is the official sponsor of the NCAA, March Madness, and the Final Four.
The company also just became the official pizza sponsor of the NFL. Allen tells us what sorts of creative new marketing strategies the new partnership might make possible. The CMO details the importance of the sports world to Pizza Hut's overall mission.
The new space race isn't about just astronauts, it's about data. Hawkeye 360 CEO John Serafini on satellites, national security, and the company's recent IPO.
Voyager Technologies CEO Dylan Taylor discusses the booming commercial space race, NASA partnerships, defense tech, and building the future beyond Earth.
Inflation is outrunning growth, squeezing consumers and raising fear of a summer slowdown as high rates and sticky prices test spending and markets today now.
TIME's editorial director Emma Barker unpacks the 2026 100 Most Influential Companies list, spotlighting trends, AI impact, surprises, and leadership shifts.
From dire wolves to new species targets, scientists at Colossal Biosciences are using gene editing to revive extinction and reshape biodiversity as we know it.
R.J. Hottovy, Head of Analytical Research at Placer.ai, breaks down restaurant trends, pricing power, and which chains are winning this earnings season.
