Pizza Hut's Pie Tops Sneakers Are Back for March Madness
Pizza Hut is resurrecting its Pie Tops sneakers to celebrate March Madness. Chief Marketing Officer Zipporah Allen joins Cheddar to discuss the kicks' new-and-improved features. This year, the souped-up sneakers can pause live television in addition to ordering pizza pies.
Allen reveals why the restaurant chain decided to bring back the campaign for another year. She also explains why March Madness and the NCAA make for such a good fit with this promotion. Pizza Hut is the official sponsor of the NCAA, March Madness, and the Final Four.
The company also just became the official pizza sponsor of the NFL. Allen tells us what sorts of creative new marketing strategies the new partnership might make possible. The CMO details the importance of the sports world to Pizza Hut's overall mission.
Pittsburgh International Airport CEO, Christina Cassotis talks the airport’s upcoming upgrades and why you can’t count out business travel, even in a post-pandemic world.
Fresh off of speaking at the UN, Amalya Yeghoyan, Executive Director of FAR’s Gyumri Information Technology Center, discusses her work to empower women through tech.
Veetahl Eilat-Raichel, Founder and CEO of Sorbet, shares how employees can harness the value of their time off – and how companies can use PTO to employees’ benefit.
Brooke May, Managing Partner at Evans May Wealth, weighs in on how the market is expected to perform through the rest of 2024, plus why she’s still bullish on tech but cautious when it comes to financials.
Pete Nicoletti, Global CISO at Check Point, explains why it’s so difficult to legislate against A.I. disinformation and why it’s a concern going into the 2024 election.
