Pizza Hut's Pie Tops Sneakers Are Back for March Madness
Pizza Hut is resurrecting its Pie Tops sneakers to celebrate March Madness. Chief Marketing Officer Zipporah Allen joins Cheddar to discuss the kicks' new-and-improved features. This year, the souped-up sneakers can pause live television in addition to ordering pizza pies.
Allen reveals why the restaurant chain decided to bring back the campaign for another year. She also explains why March Madness and the NCAA make for such a good fit with this promotion. Pizza Hut is the official sponsor of the NCAA, March Madness, and the Final Four.
The company also just became the official pizza sponsor of the NFL. Allen tells us what sorts of creative new marketing strategies the new partnership might make possible. The CMO details the importance of the sports world to Pizza Hut's overall mission.
As AI demand surges, LT350 is reimagining parking lots as data centers. Founder and CEO Jeff Thramann explains this innovative approach to AI infrastructure.
TIME Editorial Director Lucy Feldman breaks down the 2026 TIME100 Creators list, the evolution of the creator economy, and what's next for digital media.
Can blockbuster movies and streaming thrive together? Paul Dergarabedian breaks down The Odyssey's record box office, Netflix's earnings, and Hollywood's future
