*By Christian Smith*
The streaming service Philo is testing a suite of new features to make watching TV more interactive, said the company's chief executive, Andrew McCollum.
"We do believe that we can make TV a much more social experience, and that's going to be a big innovation we can bring to the product," McCollum said Wednesday in an interview with Cheddar. "It's something that really no one is doing right now, and it has never really been done before, and we want to get it right."
McCollum wouldn't give many details about the new features, or when they would be released publicly, but he said the company's employees were testing the new features on an employees-only version of the platform.
"We're thinking about how exactly we want to roll it out. We generally prefer to do things in smaller pieces so that we can kind of see how people are using it," McCollum said.
Philo already offers a "deep link" feature that allows its users to share links to specific parts of a video, and a simplified sign-in process that only requires your phone number. McCollum said it takes about 10 seconds.
He was one of dozens of TV, cable, telecom, and tech executives participating at The Pay TV Show this week in Denver, where participants were discussing innovations and strategies in television.
For the full interview, [click here](https://cheddar.com/videos/philo-plans-new-tech-innovations-for-streaming-service).
On this International Women’s Day, Deb Cupp, president of Microsoft U.S., joined Cheddar News to talk about the implementation of her pillars to extend the company's culture, such as acting with care and putting the team first. "What I like about the pillars is they're very simple, so it's easy for us to think about how they show up every day in our lives," Cupp said.
The growth of the metaverse is bringing new challenges to managing safe, diverse communities. Helping Cheddar kick off Women's History Month, Tiffany Xingyu Wang, chief marketing officer for AI-powered content moderation company Spectrum Labs, joined Cheddar's Opening Bell to discuss how platforms can help create safer, more inclusive online communities in the metaverse and about her own experience as a woman in technology. "Trust is really the new digital transformation, and it should not be a siloed task solely belonging to chief security officers, to privacy officers, or the people who were given the task of trust and safety," she said. "It should be a priority for all the C suite and a whole company to rally around."
On this episode of Cheddar Innovates: Vision Marine Technologies CEO discusses how e-boats will play a role in the fight against the climate crisis; Lasso CEO breaks down how the design behind these compression socks can prevent injuries and improve performance; Cheddar gets a look at Curiosity Stream's 'The Tombs Of Egypt.'
Catriona Campbell, CTIO, UK and Ireland, EY, joins Cheddar News to discuss how business leaders can bridge the gap between their technology investments and their aspirations, and breaks down the human aspects of A.I.
