The NFL's Philadelphia Eagles are entering a multi-year partnership with LifeBrand, a startup that specializes in social media background checks for personal and corporate brands.
LifeBrand uses AI-powered technology to perform "social media health checks" aimed at detecting and deleting posts that are potentially harmful to brands. The startup is headquartered not far from the City of Brotherly Love in West Chester, Pennsylvania.
"As social media becomes a big part of our lives and influences our day-to-day lives, I think the ability to do a little bit of a social media health check on your own social accounts can really help and quickly detect anything that might be potentially offensive or harmful," Catherine Carlson, senior vice president of revenue and strategy for the team, told Cheddar.
The agreement will begin with the NFL Draft. LifeBrand will receive naming rights to the Eagle Draft Room at the NovaCare Complex and the Journey to the Draft podcast. Lincoln Financial Field's Northeast Gate will also be renamed to LifeBrand gate.
Will the team use the technology on its own players? Carlson said that's still being worked out, but that employees and players in the franchise could probably benefit from a social media checkup.
"If you think about it, our players have a sizable social media footprint, as does the Eagles, and with that comes a really huge opportunity and responsibility," she said.
Fans will have the opportunity to use the technology as well.
"We'll also give fans the opportunity to do on-site, quick health scans of their social media accounts as they're coming to the stadium," Carlson said.
The process is voluntary and quick, but the city's famously prickly sports fans might not willingly submit their social media feeds to scrutiny.
Joe Zhao, Managing Partner at Millennia Capital, joined Cheddar to discuss the latest stock moves and how the market is being impacted by artificial intelligence.
Wall Street was quiet early following a lackluster session a day earlier as markets await U.S. inflation data and high-profile corporate earnings reports later in the week.
The World Economic Forum says false and misleading information supercharged with cutting-edge artificial intelligence is the top immediate risk to the global economy.
CES 2024 starts this week in Las Vegas. It's set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Here's a list of the coolest announcements so far.
Astronauts will have to wait until next year before flying to the moon and another few years before landing on it. NASA on Tuesday announced the latest round of delays in its Artemis moon-landing program.
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
The KC-46 was to be the ideal candidate for a fixed-price development program. Instead, it has cost Boeing billions, and made industry wary of such deals.
Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
One of the world's largest renewable energy developers will be getting hundreds of wind turbines from General Electric spinoff GE Vernova as part of a record equipment order and long-term service deal.
