Every major business is trying to compete in the Amazon-driven marketplace and Petco is doing the same thing with the recent appointment of Brock Weatherby. The digital executive was appointed EVP of Strategic Innovations for the pet brand in April 2017.
Weatherby discusses changing the digital strategy to introduce apps that already exist and integrate them into the Petco experience as additional services for pet owners. Under Weatherby, Petco purchased PupBox , a subscription service that delivers customized products for your pet.
The brand also introduced another service called Heads & Tails by Petco, which allows pet owners to take photos and upload them to receive a gift card that they can donate to pets in need. Weatherby says these digital strategies are ways for consumers to interact with the brand and drive awareness into the brick and mortar stores as well.
Wall Street closed higher as traders made their final moves in anticipation of a report that could show whether inflation is cooling in the right way or setting the market up for worse pain.
It's tax season and while some Americans are looking to get a jump on filing months ahead of the April 18 deadline, the IRS is suggesting that some people hold off.
Peacock will launch a new interactive feature that allows fans to livestream episodes while actors from the shows provide real-time reactions and provide commentary and a Q&A.
More big-name companies are slated to report earnings next week. Cheddar News dives into what will move markets as key economic data are also set to be released.
U.S. markets ended the week in the red as investors are figuring out how the Federal Reserve will act on interest rates moving forward. Cheddar News speaks with Steve Sosnick, chief strategist at Interactive Brokers, who breaks down the markets' action.
