Every major business is trying to compete in the Amazon-driven marketplace and Petco is doing the same thing with the recent appointment of Brock Weatherby. The digital executive was appointed EVP of Strategic Innovations for the pet brand in April 2017.
Weatherby discusses changing the digital strategy to introduce apps that already exist and integrate them into the Petco experience as additional services for pet owners. Under Weatherby, Petco purchased PupBox , a subscription service that delivers customized products for your pet.
The brand also introduced another service called Heads & Tails by Petco, which allows pet owners to take photos and upload them to receive a gift card that they can donate to pets in need. Weatherby says these digital strategies are ways for consumers to interact with the brand and drive awareness into the brick and mortar stores as well.
Starbucks is introducing a new line of drinks made with a spoonful of extra virgin olive oil , including an Oleato latte with oat milk and olive oil, an Oleato ice shaken espresso, and the Oleato golden foam cold brew.
The maker of Enfamil announced a recall of about 145,000 cans of infant formula due to the possibility of cross-contamination with a bacteria that can cause serious illness or death.
