Every major business is trying to compete in the Amazon-driven marketplace and Petco is doing the same thing with the recent appointment of Brock Weatherby. The digital executive was appointed EVP of Strategic Innovations for the pet brand in April 2017.
Weatherby discusses changing the digital strategy to introduce apps that already exist and integrate them into the Petco experience as additional services for pet owners. Under Weatherby, Petco purchased PupBox , a subscription service that delivers customized products for your pet.
The brand also introduced another service called Heads & Tails by Petco, which allows pet owners to take photos and upload them to receive a gift card that they can donate to pets in need. Weatherby says these digital strategies are ways for consumers to interact with the brand and drive awareness into the brick and mortar stores as well.
In his second day of testimony before the Senate Banking Committee, Federal Reserve Chair Jerome Powell reiterated that the board is considering more interest rate hikes.
The government will require heavy trucks and buses to include automatic emergency braking equipment within five years, the federal traffic safety agency said Thursday, estimating it will prevent nearly 20,000 crashes save at least 155 lives a year.
The Food and Drug Administration on Thursday said it has sent warning letters to dozens of retailers selling fruit- and candy-flavored disposable e-cigarettes, including the current best-selling brand, Elf Bar.
Whether your credit card has declined or if you had difficulty splitting a bill at an outing, those awkward financial moments can get the best of us. Bobbi Robell, founder of Financial Wellness Strategies and author of "Launching Financial Grownups," joined Cheddar News to provide tips on how to handle those tense situations.
With inflation in the United States still excessive, most Federal Reserve officials expect to raise interest rates further this year, Chair Jerome Powell told a House committee Wednesday.
